How Custom Brand Packaging Adds Value to Your Product

Client Background

Our client is an independent embroidery art brand that specializes in hand-stitched, custom-designed framed artworks. Their products are known for their intricate detail and are often gifted for special occasions such as anniversaries, weddings, and baby showers. Each piece is delicately crafted and holds sentimental value for their customers. Their target audience includes art lovers, gift buyers, and home décor enthusiasts, mainly from North America and Europe.

The client faced several packaging challenges: their embroidery pieces were long and narrow in shape, making them difficult to package securely. They needed a packaging solution that would provide sufficient structure to protect the artwork from bending, while also presenting it beautifully to reflect the premium and personal nature of the brand. Sustainability was also a major concern—they wanted eco-conscious packaging that aligned with their brand values and appealed to their eco-aware audience.