A Guide To Choosing The Best Fonts For Customised Bags

We all know that creative designs sell – especially when it comes to print designs. But personalization and styling aren’t just reserved for clothes and accessories. Your drawstring and zipper bags deserve some unique print designs as well!

If you are new to designing, it might be overwhelming for you to figure out how to pick the best font for your bag. We have pieced together a guide to make the process easier. This includes all the factors you should consider before getting a font and the 5 best fonts you can use.

Factors To Consider Before Choosing A Font For Your Bag

Here are some factors that you should consider before choosing a font for your bag.

1) Ensure The Font Is Legible

It is evident that having a legible and clear font is preferable to having an unreadable one. When people have to work hard to grasp what you’ve printed, they will dismiss your design and move on.

Therefore, it’s best not to use fancy typefaces or uppercase texts in large masses of text. This can strain the reader’s eyes which is the last thing you want when promoting a print design on your bag. If possible, try to use display typefaces for titles and headlines only.

Additionally, you should pick a font that reads well across many weights and sizes. The typeface should be big enough for people not to have to look twice at it to understand the print. A tip to help with this? Avoid employing cursive scripts in small sizes on bags.

2) Use Flexible Fonts

Besides the bags, you will likely use your brand’s font to create various marketing visuals. Keep in mind that you will not be able to modify the design once you’ve decided on a font. Hence, you should use the same fonts for all your branding and marketing graphics.

Recognize that some fonts may look good on certain bags but not work well on others. If there is a phrase in your logo design, make sure to pick a versatile font that is legible. Your main goal should be to create designs that work for each product package. That way, you won’t have to keep changing the look.

3) Stay On Brand

A distinct brand personality is necessary for every brand identity. If you have a brand personality, your clients will be able to feel a connection to your brand and remember it. Choosing the proper font can play a massive role in improving brand awareness.

If you haven’t established a brand personality, consider taking some time out for it. You can first create a short list of adjectives to explain how you view your business. In turn, your clients will view your business the same way. A study by Joan L. Giese, Ian D.Parkman, and Bianca Grohmann proves how fonts influence how a consumer perceives a particular brand.

Once you’ve understood your brand’s personality, decide on what font to use. Consider using a serif typeface if your company is educational or more authoritative. If it’s quirky or elegant, it would be best to use a script font.

4) Choose Your Mood

Every business has a tone to set when deciding on a font. Professional or casual, lighthearted or serious, classic or modern, and so on. The mood that a business has set for themselves is the mood that they should be employing in their fonts as well.

A typeface conveys the mood of your brand and emphasises the inherent message. It is therefore important to choose the right font to set the tone of your brand and elicit the right emotions.

You’ll always notice watch brands using serious fonts such as Helvetica. Have you ever wondered why they don’t use a more fun font like Comic Sans? It’s because the font would not go with their branding. This is why it is essential to use a font that works with the mood of your brand.

5) Keep The Spacing In Mind

Spacing is an integral part of design aesthetics that most people ignore. Once you’ve decided on a particular font, you will have to choose a size for the title, subtitles, and body text. At this time, you should keep the hierarchy in mind. The most crucial item-like your brand name- should be the biggest and boldest. After this comes the remaining information in a smaller but readable font.

It would be best if you also considered the bag’s material to understand sizing better. The weave on some bags is wider. In this case, you should use larger text sizes and bold lines. However, you should choose a delicate font size on bags with tighter weaves.

Top 5 Fonts You Can Use for Your Customised Bags

Choosing the right font is necessary for any design, whether for a drawstring bag, paper bag, or bag pack. The typeface you decide on will impact the overall look and feel of your design. To help reduce your choices, here are 5 fonts you can use on your customised bags.

1) Helvetica

Helvetica is a widely used font in the printing industry. It is so well known that it inspired an award-winning documentary made in 2007 on the subject. This is the way to go if you want your custom work to have a polished and clean appearance. Concise and versatile, you can use this font to promote extremely diverse bags.

2) Segoe Script

Segoe Script is a great font if your brand wants a font that resembles handwriting and uplifts the mood. It is a curvy, intricate font ideal for brands who want their customers to make a fashion statement. It comes in several significant sizes, so others won’t have a problem reading it from a distance as well.

3) Georgia

Georgia, a 1993 creation, has revolutionised the printing industry. Since ancient times, bags have featured small prints in this classy yet sturdy font. Looking for a font that has stunning clarity and is ideally situated for various uses? Choose this one, and you won’t regret it!

4) Rage Italic

Do not be misled by the font’s name; Rage Italic does not provoke any feelings of anger or rage. Instead, this elegant font is ideal for embroidery designs with an aristocratic feel. We would advise you to use this on tote bags and fashionable casual bags if you’re thinking of using it. If you want to add flair to the bag, try going with coloured or glittery threads. That’ll make your bag stand out even more.

5) Futura

All of us adore distinctive and artistic typefaces used to make a statement. However, sometimes we just want to return to a couple of hits. One such hit that designers adore is the Futura typeface. Because of its versatility, you can find this font on the face of many brands like Calvin Klein and Nike.

How AvecoBaggies Can Be Of Help

At AvecoBaggie, we believe in sustainable branding to help you build your image in the best way. Our eco-friendly bags are completely customizable when it comes to typography.

Most brands worldwide are instantly recognizable due to the typefaces they use. We aim to ensure you’re one step closer to the brand recognition you deserve.


As you might have understood by now, typography is an art to play with. The right typeface will illustrate many aspects of your brand. Finding a font that fits your brand image may take a while, but the perfect one will help your brand succeed.

We hope this article helps you understand the science behind choosing a font. With these tips and tricks mentioned above, you’ll be able to find the best font for your bags in no time!

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