Christmas is around the corner and preparations are in full swing. However, those who are mindful of the environment, stop to think about what an eco-friendly Christmas means. Recent data suggests that the holiday season brings a heavy toll on the environment. Many countries contribute to over 2 million tons of greenhouse pollution.
Given such data, it only seems reasonable that your business shift to an eco-friendly approach. This article explores a few ways you can use Christmas tote bags to boost your business while fully enjoying the holiday season.
1. Combine Christmas Spirit And Brand Identity
Christmas season is all about gifts, and what better way to promote your brand’s sustainable approach than eco-friendly gift bags? To get started, brainstorm with your creative team. It’s important to strike a balance between festivity and your company’s identity. Don’t swap one for the other.
In your designs, make sure to include your brand’s logo, colors, and the message you want to convey through the totes. This will make your promotional strategy personalized, unique, and memorable for customers.
2. Make Your Custom Totes Irresistible
If you want people to reuse your bags, make them super attractive. Use festive colors and quirky quotes, to increase the appeal of your totes. Make sure your designs resonate with your target audience. Using the right tone and design ideas will keep your customers excited and intrigued. As a result, your brand will gain a high recall value.
3. Market Your Totes As Collectibles
Create, distribute, and advertise your line of personalized totes as a limited-edition collectible. Customers who enjoy your products will want to be the first to get their hands on a limited tote collection. The Christmas season makes this fairly easy. Use festive designs and traditional Christmas colors to entice customers.
Besides using them as regular gift bags, you can market the totes as promotional items. Print quirky quotes to build anticipation or count down to the release of a new line.
4. Highlight The Eco-friendly Feature Of Your Custom Totes
As the world shifts towards sustainability, customers opt for eco-friendly brands. They favor companies whose promotional product is environmentally friendly. Highlight your sustainable business model with a personalized note. In it, mention why your business chose reusable totes, and why your audience should do the same.
People often lean towards businesses that communicate with them on a personal level. Your personal note to unite for a cause will encourage customers to choose your brand.
5. Give Special Discounts And Combo Offers
The focus of the holiday season is shopping. People wait all year to take advantage of the bargains and make larger purchases at the end of the year. The sales of your products may improve if your brand provides high-quality goods. Additionally, exclusive deals and discounts will help you boost sales.
Use your festive totes in a combo offer with other products to market it more effectively. Such bundle deals are a sure way to boost your company’s marketing efforts and sales.
6. Use Your Totes In Employee Care Packages
Employees are the best brand ambassadors. Their word can make or break your customer reach. So, when you gift them with festive goodies, remember to pack them in your custom Christmas totes. This gives you a cost-effective marketing strategy and content employees. It’s a win-win situation for everyone!
7. Use Festive Promotional Totes For Client Events
Throughout the holiday season, many businesses conduct special events. Corporate entities, retail establishments, or hotels might host Christmas parties, for instance. If this applies to you, be sure to take advantage of the captive audience. Distribute goodie bags bearing your logo and a holiday message. Everyone enjoys a goodie bag. But, one that stands out will surely stir chatter, which in turn will raise awareness of your brand.
8. Promote User-generated Content On Your Social Media
Customers relate best with other customers. Sharing user-generated posts on social media shows customers you have strong after-sales service.
Include a note in your festive tote bags asking your customers to take pictures with your swag bags. Create fun campaigns, hashtags, and giveaways to ensure more customers take part. Use the greatest photos for your social media posts.
Additionally, you can ask influencers to take pictures holding your branded totes. This will generate interest and enthusiasm for your brand.
Christmas Tote Bag Ideas
If you already have a wide range of totes that you’re happy with, it doesn’t mean you can’t join in on the festive fun. Subtle changes to your current designs can add some Christmas glamour to your brand. Put some thought into your designs to ensure you maintain your brand’s message.
Christmas-themed promotional bags add immense value to small retailers, especially in the apparel, beauty, and gifts sector. A heartfelt Christmas bag will catch the eye of shoppers everywhere. This subtle change will put your brand’s name into the heads of those on the hunt for the perfect Christmas gift.
Here are three bag designs that go perfectly with any Christmas gift
1. Jute Bag
Jute tote bags are a great option for heavy gifts. Made from thick and flexible fiber, AvecoBaggies jute bags are easy to work with. As a result, the fabric act as the perfect base for festive designs and quotes.
When gifting alcohol, customers will appreciate quotes like:
- “Alchohol because no great story ever started with a salad.”
- “I’m dreaming of a white Christmas – but if the white runs out, I’ll drink the red!”
2. Canvas Tote Bag
Canvas tote bags can be as big or small as you want, allowing you to cater to a wide range of customers. Phrases like:
- “You’re the reason Santa even has a naughty list”
- “Dear Santa, I can explain”
can be combined with humorous prints to make the season even more jolly.
3. Drawstring Bag
Available in many fabrics, AvecoBaggie drawstring bags are great lighter, more delicate gifts. Ideal for confectionaries, this bag can flaunt many fun designs.
Some humorous designs for food brands include:
- “Christmas calories don’t count”
- “Oh, Christmas treats, Oh Christmas treats, please don’t put pounds on me”
AvecoBaggie – Your Best Pick This Holiday Season
Choosing a bag manufacturer for your brand can be overwhelming. However, with over 10 years of experience in this industry, our team at Avecobaggie makes it an easy pick for you. As an eco-friendly OEM/ODM bag wholesaler, we offer a one-stop solution for all your packaging needs. From design to packaging, AvecoBaggie guarantees attractive, practical, and sustainable solutions.
Looking to design your Christmas totes from scratch? Head on over to our custom solutions to learn more about the process.
Conclusion
As you can see, celebrating Christmas sustainably is not that difficult. It only requires mindfulness and a clear understanding of what Christmas is about. giving, connecting, sharing, and being charitable.
Using the above ideas, you can make unique totes that people will love to use and carry. Maximize your marketing technique by including your social media handles and website address on your tote bag. This will make it easier for potential customers to engage with your brand.
