Canvas tote bags are the current trending topic in our world. These bags seem to have found their way into every sphere of human life. From retailers to everyday activities. But why are canvas tote bags so popular? What even is canvas?
Canvas is a thick cotton or linen material that is plain-woven. Plain weaving results in a sturdy and resilient fabric that is ideal for making bags. The bags made from canvas are durable and reusable. They will be with you for a long time. Here are some of the reasons why businesses are buying wholesale canvas bags:
- Buy Smart
- Brand Promotion
- Eco Friendly
- Retention
- Aesthetic
- Quality and Durability
- Versatile
- Popularity
- Upcycling
- Customizable
Buy Smart
- When you are looking for a product that gives back to your business, look no further than the humble canvas bag. They are reliable, sturdy, and versatile. These canvas tote bags are more cost-effective long term and better for your business. How? Read on to find out!
- Buying in bulk will save you more money per bag!
- Due to their sturdiness, tote bags are reliable and last you much longer than a plastic bag.
- Due to their mass appeal, customers appreciate them.
- Customers buy them either as fashion pieces or to help them carry their items out of the store. They will more than earn their special place in your store. And become an indispensable necessity and add value to your store.
- You can use them as an effective marketing tool. Money spent on tote bags for promotional purposes is money well spent. You can save money on advertising this way. And your message will reach far and wide as people adopt them into their life. Or pass them on to their friends and family.
Brand Promotion
Tote bags are a great promotional tool for your business.
- They are a dependable, and daily use item. Due to their durability, people like to take these bags out with them for shopping and grocery runs.
- Customers use the tote bags for many everyday activities. Activities like grocery shopping or going to the gym. They also use them to carry everyday clutter of necessary items. A tote bag is just a handbag by another name!
- Branded bags earn more advertising impressions than any other type of promotional product! (Advertising Speciality Institute) The benefits of using tote bags far outweigh the costs!
- It creates a lasting legacy for your brand as it advertises itself wherever it goes. They are a walking billboard! You can hand out such bags and create a brand presence in many circles, promoting it to new audiences.
Eco Friendly
Tote bags are eco-friendly. They create a positive image of your brand in the minds of the people. And attract them to your business. People will want to know more!
Switching from plastic to canvas tote bags is a green marketing statement. It shows that your business cares about the planet. People can trust your business to make environmentally conscious decisions. They wholeheartedly support your business for its positive effort!
Retention
Half the people say that they own a promotional item that they use on a routine basis. (International Promotional Products Association) Why? Read on to find out!
- Due to their functionality, tote bags have a high success rate among your consumers.
- Digital or print advertisements are in the public eye for a fixed period. After which, they are unavailable. Tote bags, however, are in circulation for a long time which benefits your business in the long term.
Aesthetic
When you step out of the house, how many times do you look at what other people are wearing? Do you notice their accessories? This is where canvas tote bags appeal to human nature. They are wearable accessories. Such bags are not only functional but also the current hype item in street fashion.
Canvas bags are a customizable and unique way to show off the carrier’s personality. A great way of making canvas totes appeal to a wider audience would be to make them subtly branded. This makes them attractive in their design and colour. It maintains a unique look that is specific to your business, making them stand out. It also makes them look fashionable and classy.
Fashion trends today point towards the rise of ‘anti-branding’. People want discrete looking and good quality products. Providing unique and reliable products to your customers will keep your customers happy. It will increase your customer base as well.
Quality and Durability
Good quality tote bags are even stronger than backpacks! They are your businesses friends. People are reluctant to throw away good quality tote bags because they are useful. For this reason, most tote bags stay in circulation for seven months.
Versatile
Tote bags target a diverse audience. They attract people from all socio-economic backgrounds. Tote bags are equally popular among men as they are women. You can market them for various uses such as:
- They can help you in your grocery shopping and help carry heavy items such as cans.
- They can also help you carry large numbers of items that would be difficult to carry around. You can easily carry fruits or vegetables in them.
- You can use them instead of shopping carts in some stores.
Popularity
Tote bags are the new fashion fad. It is something that people appreciate, and they don’t seem to be going out of the public favour any time soon.
- People prefer to carry around a simple fashionable tote that will last them longer. One good tote bags is worth hundreds of plastics bags. They are more durable and able to carry more contents. Unlike plastic bags, which will burst quite easily or their handles might break.
- These bags are more environmentally friendly. They are cotton or linen products, which are biodegradable. Their main competitor is plastic bags, which are harmful to the wildlife.
- These bags have a versatile use for your customers. They can adopt these into their daily lives to fulfil their various needs. They can use these as purses, gym bags or laptop bags. They’re the ideal on-the-go bag.
- They are light enough to fold and put in your pocket!
Upcycling
You can easily repurpose these bags as they are canvas products. These cotton/linen fabrics can take the shape of a myriad of products such as:
- Aprons
- Pouches to carry stationary or make-up
- Purses
- Cushions
- Pillowcases, etc.
Customizable
Canvas tote bags come in a variety of sizes and designs. Strictly speaking, a tote bag is a shoulder bag having two straps and no clasp. Meaning you cannot close it at the opening. However, tote bags do come in many varied designs. They may have:
- A wide base or a narrow base.
- Partitions and pockets.
- Wide sides or narrow sides.
All variations of the designs are available here.
You can also customize the tote bags according to your taste or your businesses branding. They can have embellishments with different colour dyes. They can also have your brands’ logo printed on it, using many methods for varied results such as:
- Digital printing for more variety in colours and higher quality image that does not fade.
- Silk printing is best for one or two colours, especially ideal in printing logos. It is a cost-effective method.
- Flocking gives the printed item a three-dimensional effect.
- Embroidering an image or logo is a low-priced method of customizing canvas tote bags. It’s best for branding purposes.
Types Of Canvas Bags
Eco bag manufacturers offer a wide range of canvas bags! Let’s look at some of them here.
Canvas Shoulder Bags
Canvas shoulder bags are ideal for day to day use, and you can use them as handbags. They are convenient to carry around and spacious enough for all your things.
Custom Canvas Tote Bags
These bags are customizable. You can hand them out at promotional events to spread the word about your business! Other than brand awareness, you can also customize them however you like. Such as the logo of your favourite band and used for school.
Canvas Wine Tote Bag
For picnics and gifts, a canvas wine tote bag is the ideal choice. Wine bottles are a great gift to bring to dinner parties and nice lunches in the park. And what better way to present them than in a cute canvas bag!
Canvas Storage Bags
Canvas storage bags are best for organizing closets in an accessible manner. You can also use them as laundry bags.
Bulk Canvas Tote Bag
If you want to gift a giveaway, then the bulk canvas tote bag is the one for you. You can also print different logo designs on them for brand awareness.
Summary
We can see that tote bags add value to your business and your life. They are the ideal partner in business and daily life. You can use them for many purposes. They help market your business. And bring more customers by adopting an ethical approach towards commerce.
