Looking for an unforgettable way to promote your brand? Promotional tote bags may be the way to go! Studies show that promotional products boast a recall rate of up to 85%. Not only that but they can turn each customer into a walking, talking endorsement for your brand. All this and more can give your brand’s visibility and popularity a much-needed boost.
Not sure how to get started? Our definitive guide on promotional tote bags will make the process easier. Read on to learn how you can use promotional tote bags to elevate your marketing and branding!
Evaluate Your Business Requirements And Marketing Strategy
The first step is to evaluate your existing marketing strategy and business goals. This will help you fine-tune your promotional tote bags to target all the right pain points. Here are some important questions that you might want to ask yourself:
- How do you intend to integrate promotional tote bags into your marketing strategy?
- What kind of audience are you trying to attract with the promotional tote bags?
- In what ways can branded tote bags add value to your products and offerings?
- How much are you willing to invest?
Explore Different Promotional Tote Bags Available On The Market
It’s finally time to actively start looking for the right kind of tote bags to promote your business. Tote bags come in a range of shapes, sizes, and styles. These tote bags will be representative of your business. It’s important to explore and experiment before you settle on one. Here are some factors to consider:
- Style and structure of the tote bag
- Size of the tote bag
- Material of the promotional tote bag
- Quality of the fabric
- Purpose of the tote bag
You can learn more about the size of the tote bag on AvecoBaggie.
Customize Promotional Tote Bags To Align With Your Branding
At this point, you might already have a good idea of what works for your brand within your budget. However, using a generic designed tote bag to represent your brand is not good enough.
The most important part of the process is the design of the tote bag and how it aligns with your brand identity. The design will depend heavily on a few important factors such as:
- Target audience (Who are your customers?)
- Type of bag (Is it a bespoke bag for your product? A gym bag or a grocery bag? etc.)
- Your Brand’s Unique Aesthetic (Logo, Colors, Graphic elements that represent your brand)
You can enlist a designer to help you come up with a promotional tote bag design. Play with colors, slogans, and graphics to create something your customers can flaunt.
Find The Right Promotional Tote Bag Manufacturer
Finally, it’s time to look for a manufacturer who will turn your tote bag ideas into reality. While there are countless options available, the right one has to check all your boxes. From quality to design, there are a lot of important factors that lead you to the right manufacturer.
You will most likely be ordering promotional tote bags in bulk. Hence, finding a bulk discount such as one given by Avecobaggie might be beneficial. It is also important to go for manufacturers which allow you to fully customize your tote bags. From the style to the material – Avecobaggie helps you customize each element.
Integrate Tote Bags into your Marketing Strategy
It’s time to explore how to integrate tote bags into your strategy for maximum impact. Here are some creative methods of making the most out of promotional tote bags:
Include Promotional Tote Bags In Giveaways
Online giveaways and competitions are extremely popular among social media users. Why not make them more desirable with the promise of a cool tote bag? A well-designed and aesthetically pleasing bag might be enough to attract customers. However, adding some cool products in the mix can help your giveaway gain even more traction.
This method is perfect if you’re aiming to grow your social media following. Just advertise and promote your giveaway to build up the hype. You can also collaborate with big content creators to boost engagement.
Offer Promotional Tote Bags In-Store
If your brick-and-mortar store is still giving away cheap plastic bags, it’s time for a change. Research suggests that a whopping 81% of people worldwide like more eco-conscious companies. Offering promotional tote bags at a small additional cost can help in several ways.
It will not only bring in some profit but also promote your brand and present an eco-friendly image. It can also lend some legitimacy to your brand. Captivating tote bags are the best way to make people remember your brand.
Connect With Influencers to Market your Tote Bags
87% of shoppers believe that their buying decisions have been dictated by influencers. Having influencers flaunt your tote bags on social media is a surefire way to get them in the limelight. You can simply send your bags as a part of a PR package or freebie.
However, influencer marketing can eat away at your budget real fast. To go easy on the pocket, you can target micro-influencers as well.
Make Limited Edition Totebags
As humans, we all have a collector’s instinct. This makes collectibles and limited edition items all the more desirable. To get the momentum going, you can market your tote bags as a limited edition drop. You may have to create multiple distinct variants that will attract your customers.
Include Tote Bags In Your Employee Welcome Pack
Promotional tote bags can also turn you and your employees into brand ambassadors. Consider including promotional tote bags in employee welcome packs and gifts. Many employees feel pride in representing their place of work. On top of that, it can be a great way to boost motivation and employee engagement.
Get the Details Of Your Website Printed on your Tote Bags
The key is to find the perfect balance between a stylish prop and a marketing accessory. Get creative to present your logo, brand, and details in a subtle yet noticeable way. Adding your website, contact details, or QR code to the bag can also prompt conversions.
Print Tote Bags of Multiple Designs And Colours To Complement Different Products
Do your promotional tote bags double as packaging? Creating different variants to suit each product might be a good idea. This will not only add value to your products but also give your customers a bespoke experience.
Gift Tote Bags As An Incentive To Early Birds
We’ve all heard of early-bird discounts but what about some pre-order freebies? The added incentive can boost customer satisfaction and retention. Since tote bags are fairly budget-friendly, the return on investment is quite impressive. Be sure to market your pre-order or early bird incentive to motivate customers.
Brand Awareness In Exhibitions
Exhibitions are a great place to promote your brand and the use of promotional tote bags can further help you stand out in the crowd. You can use this opportunity to giveaway free tote bags to the people that come to your stall for knowing more about your business.
As the tote bags will have information about your brand, it’s values as well as your website address printed on them, it can effectively be used as a great way for offline marketing.
Promotional Tote Bags Are The Way Forward
Promotional tote bags can help in boosting conversions and increasing brand awareness. The best part? There are countless creative ways of integrating them into your branding strategies. So, what are you waiting for? Get started with your promotional tote bags today and watch your sales skyrocket!